01. The Advertising Campaign

Throughout 1912, Dr. Chandler’s national advertising campaign was trumpeting Chandler as the new Pasadena.  On October 11, 1912, the local Chandler Arizonan newspaper quoted Dr. Chandler: “Chandler is now looked at as the second Southern California.  We are going right ahead with our plans to make Chandler another Pasadena, the city beautiful of Arizona.  A natatorium will be built as planned, spraying systems are being placed throughout the parks of Chandler right now.  That is a system installed in no other park in Arizona.  It is as beautiful as it is useful.  Plans have been completed already for a modern domestic water system second to none in efficiency and quality in the entire southwest…in time Chandler will have a thousand homes and every house will be beautiful.”